FAQ (Frequently Asked Questions)

Parshwa.ai is a digital marketing company dedicated to helping businesses grow through tailored marketing strategies. We specialize in services like SEO, social media marketing, content creation, PPC campaigns and more to enhance your online presence and drive measurable results.

We offer a wide range of digital marketing services, including:

Brand Strategy and Consulting

Search Engine Optimization (SEO)

Social Media Marketing (SMM)

Pay-Per-Click Advertising (PPC)

Content Marketing

Email Marketing

Website Design & Development

Analytics & Reporting

Digital marketing helps your business reach a broader audience, engage with customers more effectively and increase brand awareness. It also allows you to track and measure results, making it easier to optimize strategies for better ROI.

Not necessarily. We conduct an initial assessment of your business goals and current online presence to recommend the most suitable services for your needs. Our approach is always customized to ensure you get the best results without overspending.

We start by understanding your business goals, target audience and competition. Then we perform a thorough analysis of your current online presence. Based on this we craft a strategy that combines SEO, content, social media and paid ads tailored to your specific needs.

We manage a variety of social media platforms, including:

• Facebook
• Instagram
• LinkedIn
• Twitter (X)
• Pinterest
• TikTok
• YouTube

We customize our strategies based on the platforms that best suit your business and target audience.

The timeline for results depends on the services used and your specific goals. For instance, SEO and content marketing can take 3-6 months to show significant improvements, while PPC campaigns can generate leads and traffic almost immediately.

While we cater to businesses across various industries, we have particular expertise in list industries you’re most experienced in e.g., e-commerce, healthcare, real estate etc. Our flexible approach allows us to adapt to the unique needs of any sector.

Yes, we work with startups, small businesses and larger enterprises alike. Our services are scalable, ensuring we meet the specific needs and budgets of businesses at any stage of growth.

Yes, we offer website design and development services. Our team designs websites that are not only visually appealing but also optimized for performance, user experience and SEO to enhance conversions and functionality.

Our personalized approach, data-driven strategies and commitment to transparency set us apart. We focus on delivering measurable results and our team is always available to keep you informed and involved in every step of the process.

Yes, we specialize in managing Google Ads campaigns, including search ads, display ads and remarketing. We optimize ad spend, targeting and bidding strategies to maximize ROI and generate qualified leads.

Success is measured through a combination of KPIs such as increased website traffic, improved search rankings, higher conversion rates and overall ROI. We provide regular reports and analytics to track progress and make data-driven adjustments.

Absolutely. We understand that every business is unique, so we offer custom packages tailored to your specific needs and budget. Contact us to discuss a package that fits your requirements.

Our pricing is based on the services you choose and the scope of the project. We offer competitive rates and flexible payment options. To get an accurate quote, please contact us for a consultation.

Getting started is easy! Simply contact us through our website, and we’ll schedule a consultation to discuss your business needs and how we can help you achieve your goals.

Our goal is to exceed your expectations. If you’re not satisfied, we’ll work closely with you to identify the issues and make necessary adjustments to improve performance.

Yes, transparency is one of our core values. We provide regular reports that include key performance indicators (KPIs) such as traffic growth, conversions and ROI. You’ll also have access to analytics dashboards to monitor real-time progress.

Yes, we believe in long-term partnerships. We provide ongoing support, regular updates and adjustments to ensure your digital marketing efforts continue to succeed as your business grows.

SEO (Search Engine Optimization) focuses on organically improving your website’s visibility in search engine results. It involves optimizing your site’s content, structure and keywords to rank higher in search engines like Google.

PPC (Pay-Per-Click) is a form of paid advertising where you bid on keywords and pay a fee each time your ad is clicked. PPC provides instant visibility, while SEO builds long-term traffic over time.

Our content creation team conducts thorough research to understand your industry, target audience and competitors. We ensure that every piece of content is 100% original, relevant to your audience and aligned with your brand’s messaging.

Mobile optimization is critical as more than half of internet traffic now comes from mobile devices. We ensure that your website and campaigns are fully responsive and optimized for mobile users, enhancing user experience and increasing engagement.

Our team continuously participates in industry events, certifications and training to stay updated on the latest trends and best practices in digital marketing. We also analyze market data to adapt our strategies to evolving algorithms, technologies and consumer behavior.

Remarketing is a strategy that targets users who have already visited your website or interacted with your brand but didn’t convert. We use cookies to show targeted ads to these users across various platforms, encouraging them to return and complete a purchase or inquiry.

Yes, we work with clients from around the globe. Our digital marketing strategies are tailored to your specific market, ensuring that we consider cultural and regional nuances to deliver effective results, no matter where your business is located.

We perform in-depth competitor analysis to identify what’s working in your industry and where you can outperform others. This analysis includes tracking competitor keywords, content strategies, social media engagement and ad performance, enabling us to craft a more effective strategy for your business.

Yes, we provide specialized digital marketing services for eCommerce businesses, including product-based SEO, social media campaigns, email marketing and conversion rate optimization to increase sales and customer retention.

Absolutely. We create and manage email marketing campaigns that are personalized and optimized to nurture leads, build customer loyalty and drive conversions. We handle everything from design and content creation to performance tracking.

We work with professional translators and native speakers to create content that resonates with multilingual audiences, ensuring that your messaging is accurate and culturally appropriate. This helps you reach a broader, global customer base.

Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who complete a desired action, such as filling out a form, purchasing a product or signing up for a newsletter. We analyze user behavior and adjust website elements like CTAs, design and copy to improve conversions.

While social media does not directly impact SEO rankings, it can drive traffic to your site, improve brand visibility and increase engagement. The more your content is shared and linked on social platforms, the more likely it is to be recognized by search engines.

Yes, we offer online reputation management services to ensure that your brand maintains a positive image. This includes monitoring and managing online reviews, responding to customer feedback and implementing strategies to promote positive content about your business.

Video marketing is a powerful tool for engaging your audience and conveying your brand message in a visually compelling way. We help create video content for social media, YouTube and other platforms to boost engagement, build trust and increase conversions.

We follow best practices for data privacy and security, ensuring that any personal or business data we handle is kept secure and complies with relevant regulations such as GDPR. We use encrypted channels for communication and storage to protect your sensitive information.

Influencer marketing involves collaborating with influencers who have a strong social media presence to promote your brand or products. Yes, we offer influencer marketing services, identifying relevant influencers within your industry and managing campaigns to maximize reach and engagement.

Local SEO is essential for businesses that serve specific geographical areas. It helps your business appear in local search results, like Google Maps and local business listings. Optimizing for local SEO ensures you attract customers searching for services or products near them.

Our link-building strategy focuses on acquiring high-quality backlinks from reputable websites that are relevant to your industry. This helps improve your website’s domain authority and search engine rankings while avoiding spams or low-quality links.

A Content Management System (CMS) allows you to create, manage and modify digital content on your website without needing advanced technical skills. We work with popular CMS platforms like WordPress, Shopify and Magento, depending on your business needs and goals.

Website content should be updated regularly to keep it fresh, relevant and aligned with the latest industry trends. We recommend updating key content (such as blogs, product descriptions and landing pages) every few months or as needed, especially for SEO purposes.

Yes, we offer consultations and training sessions for in-house marketing teams to equip them with the latest tools and strategies in digital marketing. This ensures your team can effectively manage campaigns, implement strategies and stay updated on industry trends.

Our website design process involves:

Launch & Support – Launching your site and offering ongoing support for updates or improvements.

Consultation – Understanding your business goals and design preferences.

Research & Planning – Defining the structure, user experience and functionality.

Design & Development – Creating a custom design and building the website.

Review & Testing – Ensuring the website performs smoothly and is optimized for SEO.

We conduct thorough keyword research using industry tools to identify high-performing, relevant keywords based on search volume, competition and your target audience. We also consider long-tail keywords that are more specific to increase your chances of ranking higher for targeted searches.

Yes, we work with both B2B (business-to-business) and B2C (business-to-consumer) clients. Our strategies are tailored to suit the unique needs of each, whether it’s driving lead generation for B2B businesses or increasing sales and engagement for B2C companies.

A/B testing involves comparing two versions of a webpage, ad or piece of content to determine which one performs better. We use A/B testing to optimize elements such as headlines, CTAs or layouts, ensuring that the best-performing version is used to maximize conversions.

We use advanced targeting techniques to ensure your ads are shown to the right audience. This includes demographic targeting, geographic targeting, interest-based targeting and behavioral targeting. We also regularly monitor and adjust campaigns to refine the audience for better results.

Analytics provide insights into how your digital marketing campaigns are performing. We track various metrics such as website traffic, conversion rates, click-through rates (CTR) and engagement to measure the success of campaigns and make data-driven decisions for future strategies.

We offer online reputation management services to handle negative reviews or feedback professionally. Our approach involves responding to negative feedback promptly, addressing customer concerns and working to resolve issues publicly and privately, while promoting positive customer experiences.

Yes, we provide website optimization services, which include improving loading speeds. A fast-loading website enhances user experience, reduces bounce rates and positively impacts your SEO rankings. We optimize images, code and server response times to ensure your site runs smoothly.

Absolutely. If you’re new to digital marketing or transitioning from traditional marketing methods, we provide consulting services to guide you through the process. We help create a strategy, select the right channels and implement campaigns that suit your business needs.

Email automation allows you to send personalized emails to customers based on their behavior or predefined triggers (such as signing up for a newsletter or abandoning a cart). This improves customer engagement, increases conversion rates and saves time on manual outreach.

Yes, we create custom landing pages tailored to specific campaigns. These landing pages are optimized for conversions and designed to match the messaging and visuals of your ad campaigns, helping increase lead generation and sales.

Branding is critical because it establishes your business’s identity and sets you apart from competitors. A strong brand increases customer loyalty, trust and recognition. We help develop consistent brand messaging across all digital platforms to enhance your online presence.