Frequently Asked Questions

What is Parshwa.ai?

Parshwa.ai is a digital marketing company dedicated to helping businesses grow through tailored marketing strategies. We specialize in services like SEO, social media marketing, content creation, PPC campaigns and more to enhance your online presence and drive measurable results.

What services do you offer?

We offer a wide range of digital marketing services, including:

Brand Strategy and Consulting

Search Engine Optimization (SEO)

Social Media Marketing (SMM)

Pay-Per-Click Advertising (PPC)

Content Marketing

Email Marketing

Website Design & Development

Analytics & Reporting

How does digital marketing benefit my business?

Digital marketing helps your business reach a broader audience, engage with customers more effectively and increase brand awareness. It also allows you to track and measure results, making it easier to optimize strategies for better ROI.

Do I need all digital marketing services?

Not necessarily. We conduct an initial assessment of your business goals and current online presence to recommend the most suitable services for your needs. Our approach is always customized to ensure you get the best results without overspending.

How do you create a digital marketing strategy?

We start by understanding your business goals, target audience and competition. Then we perform a thorough analysis of your current online presence. Based on this we craft a strategy that combines SEO, content, social media and paid ads tailored to your specific needs.

How long does it take to see results?

The timeline for results depends on the services used and your specific goals. For instance, SEO and content marketing can take 3-6 months to show significant improvements, while PPC campaigns can generate leads and traffic almost immediately.

What industries do you specialize in?

While we cater to businesses across various industries, we have particular expertise in list industries you’re most experienced in e.g., e-commerce, healthcare, real estate etc. Our flexible approach allows us to adapt to the unique needs of any sector.

Can you work with businesses of any size?

Yes, we work with startups, small businesses and larger enterprises alike. Our services are scalable, ensuring we meet the specific needs and budgets of businesses at any stage of growth.

What makes Parshwa.ai different from other digital marketing agencies?

Our personalized approach, data-driven strategies and commitment to transparency set us apart. We focus on delivering measurable results and our team is always available to keep you informed and involved in every step of the process.

How do you measure success?

Success is measured through a combination of KPIs such as increased website traffic, improved search rankings, higher conversion rates and overall ROI. We provide regular reports and analytics to track progress and make data-driven adjustments.

Do you offer custom packages?

Absolutely. We understand that every business is unique, so we offer custom packages tailored to your specific needs and budget. Contact us to discuss a package that fits your requirements.

What is your pricing structure?

Our pricing is based on the services you choose and the scope of the project. We offer competitive rates and flexible payment options. To get an accurate quote, please contact us for a consultation.

How can I get started with Parshwa.ai?

Getting started is easy! Simply contact us through our website, and we’ll schedule a consultation to discuss your business needs and how we can help you achieve your goals.

Do you provide ongoing support after the initial campaign?

Yes, we believe in long-term partnerships. We provide ongoing support, regular updates and adjustments to ensure your digital marketing efforts continue to succeed as your business grows.

What if I’m not satisfied with the results?

Our goal is to exceed your expectations. If you’re not satisfied, we’ll work closely with you to identify the issues and make necessary adjustments to improve performance.

Can I monitor the progress of my digital marketing campaigns?

Yes, transparency is one of our core values. We provide regular reports that include key performance indicators (KPIs) such as traffic growth, conversions and ROI. You’ll also have access to analytics dashboards to monitor real-time progress.

What social media platforms do you manage?

We manage a variety of social media platforms, including:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter (X)
  • Pinterest
  • TikTok
  • YouTube

We customize our strategies based on the platforms that best suit your business and target audience.

What’s the difference between SEO and PPC?

SEO (Search Engine Optimization) focuses on organically improving your website’s visibility in search engine results. It involves optimizing your site’s content, structure and keywords to rank higher in search engines like Google.

PPC (Pay-Per-Click) is a form of paid advertising where you bid on keywords and pay a fee each time your ad is clicked. PPC provides instant visibility, while SEO builds long-term traffic over time.

Do you offer website design services?

Yes, we offer website design and development services. Our team designs websites that are not only visually appealing but also optimized for performance, user experience and SEO to enhance conversions and functionality.

How do you ensure that my content is original and relevant?

Our content creation team conducts thorough research to understand your industry, target audience and competitors. We ensure that every piece of content is 100% original, relevant to your audience and aligned with your brand’s messaging.

Can you manage my Google Ads campaigns?

Yes, we specialize in managing Google Ads campaigns, including search ads, display ads and remarketing. We optimize ad spend, targeting and bidding strategies to maximize ROI and generate qualified leads.

What is the importance of mobile optimization in digital marketing?

Mobile optimization is critical as more than half of internet traffic now comes from mobile devices. We ensure that your website and campaigns are fully responsive and optimized for mobile users, enhancing user experience and increasing engagement.

How do you stay updated on the latest digital marketing trends?

Our team continuously participates in industry events, certifications and training to stay updated on the latest trends and best practices in digital marketing. We also analyze market data to adapt our strategies to evolving algorithms, technologies and consumer behavior.

What is remarketing and how does it work?

Remarketing is a strategy that targets users who have already visited your website or interacted with your brand but didn’t convert. We use cookies to show targeted ads to these users across various platforms, encouraging them to return and complete a purchase or inquiry.

Do you work with international clients?

Yes, we work with clients from around the globe. Our digital marketing strategies are tailored to your specific market, ensuring that we consider cultural and regional nuances to deliver effective results, no matter where your business is located.

How do you handle competitor analysis?

We perform in-depth competitor analysis to identify what’s working in your industry and where you can outperform others. This analysis includes tracking competitor keywords, content strategies, social media engagement and ad performance, enabling us to craft a more effective strategy for your business.

Do you provide eCommerce marketing services?

Yes, we provide specialized digital marketing services for eCommerce businesses, including product-based SEO, social media campaigns, email marketing and conversion rate optimization to increase sales and customer retention.

Can you manage email marketing campaigns?

Absolutely. We create and manage email marketing campaigns that are personalized and optimized to nurture leads, build customer loyalty and drive conversions. We handle everything from design and content creation to performance tracking.

How do you handle content for multilingual audiences?

We work with professional translators and native speakers to create content that resonates with multilingual audiences, ensuring that your messaging is accurate and culturally appropriate. This helps you reach a broader, global customer base.

What is conversion rate optimization (CRO)?

Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who complete a desired action, such as filling out a form, purchasing a product or signing up for a newsletter. We analyze user behavior and adjust website elements like CTAs, design and copy to improve conversions.

How does social media influence my SEO?

While social media does not directly impact SEO rankings, it can drive traffic to your site, improve brand visibility and increase engagement. The more your content is shared and linked on social platforms, the more likely it is to be recognized by search engines.